News and Events


To give you a clearer idea of the type of work I do, I’ve included some information below on events I’ve presented at and articles I’ve written.

29 November 2011
As part of the Competitive Edge Series being run by Dublin Chamber of Commerce, I am presenting a session entitled “Winning Corporate Business”. Why not come along on the day and learn how to take a fresh approach and be more effective in selling to larger companies.

1 August 2011
When you know that your sales team could achieve more, how do you achieve that productivity boost? My blog article, “5 Keys to Optimising Your Sales Team” , which was published on www.mentors.ie, deals with this question.

25 July, 2011
How do you make sweeping changes to operations without damaging the fabric of the business? Take a few minutes to read my blog post and find out on www.mentors.ie - “7 Questions to Ask About Your Operational Efficiency” 

18 July 2011
Are you overstaffed or understaffed? Do you get the most from external suppliers and partners? Are all your business assets used to maximum effect? I delve into how “Great Companies Use Their Resources”  in the blog article I posted on www.mentors.ie.

11 July 2011 
If you are wondering how to improve the effectiveness of your sales process, look no further than the guest blog I wrote for www.mentors.ie, which outlines “4 Practices For Achieving Excellence in Sales”

8 September 2011 
Understanding which of your customers is most profitable is key to determining where you should focus your attention in terms of generating new business. For tips on how to yield a profitable revenue as opposed to a high revenue, check out my article published on www.mentors.ie - “Are All Your Customers Profitable?”

30 June, 2010
Understanding how much it actually costs to serve your customers is the first step you need to take to develop and grow your business. My blog article entitled “It Costs More Than You Think to Serve a Customer” published on the Women’s Executive Network (WXN) website explores this topic.

20 June 2010
“Are All Your Customers Profitable?”
is the title of my article that was published in Perfect Pitch, the prestigious journal of the Sales Institute of Ireland  . The aim of the article is to help you determine which of your customers is most profitable so that you can focus your attention on generating repeat business from them to yield a profitable revenue rather than just a high revenue.